Job Details

Job Requirements & Qualifications:
•	3 – 5 years’ experience in Web Analytics role or Digital Analytics with a Post-graduation degree in Marketing/Statistics/Economics preferred. 
•	Work experience on Social Media Analytics would be a great advantage and would help to integrate the actions in digital space effectively
•	Interest to get into the wide-ranging dataset and generate insights and test results for the projects
•	Candidate will understand the need for data consistency across our disciplines and work hard to ensure they achieve this.
•	Mandatory Hands-on experience with Adobe Marketing Cloud (Adobe Analytics, Ad Hoc Reporting, SiteCatalyst, Analysis Workspace)


•	Strong Analytical skills: - 
1.	Reporting: Data aggregation. Automation. Tracking. Identify trends.
2.	Statistical analysis: basic descriptive and inferential statistical methods, regression/correlation analysis.
3.	Experience interpreting data into simplified presentations (or results or analyses) with actionable insights and ability to present.

•	Ability to handle large data sets, esp Web data on Big-data platforms. 
1.	Experience handling large data sets and preparing data for testing and analysis.
2.	Experience handling Online /Web/Search dataset and measures to calculate business performance and come up with Insights and recommendations.
3.	Strong Excel skills
4.	Intermediate to Strong SQL skills
5.	Dashboard and data visualization (Tableau) experience preferred.
6.	Basic database infrastructure knowledge a plus (Hadoop/Hive, Map-Reduce etc.)